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品牌故事

        Everything starts from a summer afternoon in 2004, two like-minded friends met in cafe in street of Italy, talking about fashion, art, and dream… 

        They talked about outstanding embodiments of Eastern and Western art of fashion: oriental elegance and western romantic. 

        They talked about the way to show women’s noble and elegance, intellectual and perceptual femininity. By tacit agreement, they said, “oriental soul and western technology are combined together to make excellent stylishness.” 

        A fashion idea reflecting new women in contemporary time will make every female see her own fashion and beauty.


一切源于二OO四年初夏的一个午后,两位志同道合的好朋友偶遇在意大利街头的咖啡馆。

一起讨论时尚、艺术、梦想…他们谈到了东西方时尚艺术各自的卓体现。

畅说着东方的雅致,抒发着西方的浪漫,谈到了如何展现女性高贵优雅的风格,展现知性、感性兼具的女性气质,不约而同地说道:“东魂西技,完美融合,打造卓越时尚”。

在此刻一个体现当代女性的时尚主张,让每一位女人,皆可以发现自己专属时尚与美丽的启示诞生。


BESIONIA(毕索尼)


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意爲: 打造•時尚•卓越